Apple’s subsequent online-only launch shall be Sept. 15 with Apple Watch, iPad on faucet – CNET

Apple’s subsequent online-only launch shall be Sept. 15 with Apple Watch, iPad on faucet – CNET

Apple’s occasion invite, which was despatched to reporters, suggests the launch may very well be concerning the Apple Watch. 

Screenshot by Shara Tibken/CNET

This story is part of Apple Event, our full coverage of the latest news from Apple headquarters.

Apple has set the date for its subsequent occasion. The corporate’s newest gadgets — which can possible embrace the sixth-generation Apple Watch and a brand new iPad — will be unveiled on Sept. 15 at 10 a.m. PT. Like Apple’s Worldwide Builders Convention, the occasion shall be held solely on-line amid continued issues concerning the coronavirus pandemic. Apple’s occasion shall be streamed by way of its web site.

Apple’s invite, posted on its web site, included a variation on its brand, executed in swirling blue strains that seems to be a little bit of AR trickery. When considered on an iPhone, the Apple invite brand morphs into the occasion’s date: 9.15. The invite despatched to reporters included one other clue — the phrase “Time Flies.” That hints on the occasion specializing in the Apple Watch, the tech big’s in style wearable, as a substitute of the primary 5G iPhone. 

Keep up-to-date on the most recent information, critiques and recommendation on iPhones, iPads, Macs, providers and software program.

Apple usually holds a flashy product launch in September to point out off its latest iPhones. The Apple Watch, iPad and different gadgets usually take a again seat to Apple’s key smartphone, and the corporate at occasions holds one other occasion in October for its iPads and Macs. 

This time round, although, Apple possible will give attention to its wearable and pill for its Sept. 15 occasion. Apple has stated its latest iPhones, which can sport super-fast 5G connectivity, will be delayed “by a few weeks” this year due to manufacturing points associated to the coronavirus pandemic. It is possible the brand new iPhones will arrive in October, and Apple will maintain a brand new occasion at the moment to give attention to its telephones. 

Whereas the majority of Apple’s income nonetheless comes from the iPhone, the corporate has been diversifying its operations. The Apple Watch was its first main new class underneath CEO Tim Prepare dinner, and since that point, it is taken over the watch market. As a substitute of positioning the Apple Watch as a luxurious merchandise, Apple has shifted focus to emphasize health and fitness features constructed into the watch, components which can be notably essential to customers because the world grapples with the COVID-19 pandemic. 

Final yr, the Apple Watch outsold the entire Swiss watch industry by an enormous margin, in accordance with Technique Analytics. Apple shipped an estimated 31 million items in 2019, whereas all Swiss watch manufacturers mixed accounted for 21 million shipments, the analysis agency stated.

On the similar time, Apple’s iPads and Macs have been in excessive demand as consumers work and attend school at home through the pandemic. 13 in a foreign country’s 15 greatest faculty districts are holding digital lessons this fall, and gadgets for college students have been dealing with steep delivery delays. Apple’s new iPad, possible a midrange iPad Air, may include a bigger show and Contact ID. It would not be as costly as Apple’s high-end Professional lineup however would have quite a lot of the texture and efficiency of the pricier gadgets.

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Apple silicon-powered Macs: What to anticipate


This fall’s Apple product lineup is predicted to the touch off a wave of improve purchases, analysts say, with followers eyeing the iPhone’s rumored new 5G capabilities and its new boxier look, much like that of the iPad Pro. Flashier rivals — comparable to Samsung’s Galaxy Z Flip 2 5G, with its foldable show, or Microsoft’s Floor Duo, with two screens sandwiched collectively — provide new spins on the usual metal-and-glass smartphone building. 

However maybe the most important standout of Apple’s product lineup in late 2020 could also be its latest pc, which would be the first machine powered by what the corporate calls Apple Silicon, or its own microprocessing chip

The corporate hasn’t shared many particulars about its latest computer systems, which can exchange the Intel processors Apple’s relied on for 14 years with chips much like those powering its iPhones, iPads and Apple TVs. Apple stated it’s going to proceed to promote Intel-powered computer systems for now, but it surely’s clear the place the corporate is headed.

“{Hardware} and software program is key to all the pieces we do,” Apple’s CEO Tim Prepare dinner stated when asserting the trouble this summer time. “It’ll take Mac to the following degree.”

It additionally seems there’s an augmented actuality element to Apple’s occasion on Sept. 15, primarily based on the interactive invitation. 

AR may present Apple with a solution to present folks its new gadgets with out having to be there in particular person. Tech firms have been making an attempt to determine one of the best ways to carry digital demo rooms, a key a part of any product launch. Final week, Samsung released a gamified tour of a digital residence with its new gadgets.

Apple has been pushing AR over the previous a number of years. Probably the most notable instance is the recognition of the Pokemon Go recreation on its iPhones. The corporate additionally has been engaged on AR and VR goggles, but it surely’s unlikely to launch the machine in September. 

Apple’s augmented actuality aspirations have at all times been pushed by apps and providers, and training has been an AR aim on the iPad for years. An upgraded processor on an iPad Air may assist allow Apple’s newest ARKit options, and a bigger display screen may reap the benefits of a few of the bigger-canvas concepts that exist now on the iPad Professional. It is unlikely {that a} new Air would have the Professional’s depth-sensing Lidar sensor, nonetheless.

CNET’s Scott Stein contributed to this report. 

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